The short version: SOBEWFF is Miami's biggest food and wine event, four days of tastings, celebrity chef dinners, and after-parties across South Beach. Late February. Perfect weather. A crowd that skews high-income, well-dressed, and ready to spend. Pulling up to the Burger Bash in a Rolls-Royce Dawn or cruising Collins Avenue in a Lamborghini Huracan Spyder between events is exactly the kind of move this festival was made for. Here is how to pair the right car with the right SOBEWFF experience -- with real pricing, parking logistics, and a full weekend itinerary.
What Is SOBEWFF?
The South Beach Wine & Food Festival -- everyone calls it SOBEWFF -- is a four-day food and wine festival held every late February in Miami Beach. It is organized by the Food Network & Cooking Channel and benefits Florida International University's Chaplin School of Hospitality & Tourism Management.
Over 65,000 attendees. More than 100 events. Celebrity chefs like Guy Fieri, Bobby Flay, Andrew Zimmern, and Giada De Laurentiis walking around like normal people. Ticket prices range from $75 for a general tasting to $500+ for exclusive intimate dinners.
The main hub is the Miami Beach Convention Center at 1901 Convention Center Drive, but events spill across all of South Beach -- Ocean Drive, Collins Avenue, Lincoln Road, and private venues from South of Fifth to North Beach. The signature events include the Burger Bash (Thursday night, outdoor, 2,500+ people), the Grand Tasting Village on the beach (Saturday and Sunday), and dozens of sit-down dinners at restaurants like Juvia, Prime 112, and The Setai.
The crowd is what makes SOBEWFF different from Art Basel or Ultra. It is not an industry-only event and it is not a rave. It is adults with money who like eating and drinking well. Couples, friend groups, corporate outings. The median attendee is exactly the kind of person who rents a convertible in Miami and actually enjoys the drive.
Best Cars for South Beach Wine & Food Festival
SOBEWFF is a different vibe than a bachelor party or Art Basel. You are not trying to make noise. You are making an entrance, driving between dinner events, and cruising the beach strip with the top down in 78-degree weather. That calls for specific cars.
Convertibles (The Move)
Late February in Miami Beach is 75 to 80 degrees, low humidity, almost no rain. This is convertible season. Three options stand out for SOBEWFF:
| Car | Daily Rate | 3-Day SOBEWFF Weekend | Best For |
|---|---|---|---|
| Rolls-Royce Dawn | $1,095/day | ~$2,900 | Dinner events, couples, elegant arrivals |
| Lamborghini Huracan EVO Spyder | $1,295/day | ~$3,500 | Daytime cruising, head-turning, Collins Ave |
| Ferrari F8 Spider | $1,395/day | ~$3,800 | Performance + open air, power move arrivals |
Luxury Coupes & Sedans (For Dinner-Heavy Itineraries)
If your SOBEWFF schedule is back-to-back dinners -- Nobu, The Surf Club, Swan -- you want something refined. Comfortable. Something that doesn't require explaining to a valet why the doors open differently.
| Car | Daily Rate | Best For |
|---|---|---|
| Bentley Continental GT | $895/day | Grand touring, refined arrivals, all-day comfort |
| Rolls-Royce Ghost | $1,095/day | Peak luxury, quiet power, chauffeur-worthy |
| Mercedes-Maybach S580 | $795/day | Executive comfort, understated class |
The Bentley Continental GT at $895/day is the best value for SOBEWFF. A W12 engine, handcrafted interior, and a look that fits a celebrity chef dinner as naturally as it fits a casual oceanfront lunch. You will not feel out of place anywhere.
SOBEWFF Venues & Where to Park an Exotic Car
Parking an exotic car in South Beach is not the same as parking a Camry. Here is where you will be going and where the car goes when you get there.
Miami Beach Convention Center
The main hub. The Burger Bash, Grand Tasting Village setup, and several indoor events happen here at 1901 Convention Center Drive. Parking garage is directly across the street on 17th Street. Self-park is available and the garage is covered, so no sun damage. $20 to $30 for the evening. This is one of the few SOBEWFF venues where you self-park rather than valet.
Ocean Drive & Collins Avenue Restaurants
Prime 112 (112 Ocean Drive), Juvia (1111 Lincoln Road), The Setai (2001 Collins Ave), and Casa Tua (1700 James Ave) all offer valet parking. Budget $30 to $50 per valet. Always tip the valet $10 to $20 when arriving in an exotic -- they will put it front and center and keep an eye on it. These valets handle exotics regularly during SOBEWFF. They know what they are doing.
The Fontainebleau & Eden Roc
Several SOBEWFF dinners and after-parties happen at the Fontainebleau (4441 Collins Ave). Valet here handles everything from Bugattis to Bentleys daily. $40 valet. Your car will be parked in a covered area. Eden Roc is next door. Both are worth the drive up Collins from the Convention Center -- about 10 minutes.
Faena District (Mid-Beach)
The Faena Hotel at 3201 Collins hosts intimate SOBEWFF wine dinners. Valet only. The Faena staff treats every car well, but the drive from the Convention Center to Faena is one of the best stretches of Collins Avenue -- slow, scenic, and lined with art deco buildings. Take your time.
How Much to Rent an Exotic Car for SOBEWFF Weekend
SOBEWFF runs Thursday through Sunday. Most of our clients book 3 days (Friday through Sunday) or the full 4 days. Here is what that looks like with real numbers.
| Car | Daily Rate | 3-Day Rental | 4-Day Rental | Delivery |
|---|---|---|---|---|
| Rolls-Royce Dawn | $1,095 | $2,900 | $3,800 | Free (3+ days) |
| Huracan EVO Spyder | $1,295 | $3,500 | $4,600 | Free (3+ days) |
| Bentley Continental GT | $895 | $2,400 | $3,100 | Free (3+ days) |
| Ferrari F8 Spider | $1,395 | $3,800 | $4,900 | Free (3+ days) |
| Porsche 911 Carrera S | $695 | $1,900 | $2,500 | Free (3+ days) |
All rentals include 100 miles per day. That is plenty for SOBEWFF -- South Beach is 7 miles long and most venues are within a few blocks of each other. You will use maybe 30 to 40 miles per day unless you drive to Wynwood or Brickell for dinner, which adds another 15 miles round trip.
For a couple doing SOBEWFF in a Bentley Continental GT for 3 days: $2,400 for the car, plus $120 to $200 in valet fees across the weekend. Total about $2,600. Split between two people, that is $1,300 each for three days of driving one of the most beautiful grand tourers ever built through the best neighborhood in Miami during the best weather of the year. Hard to argue with that math.
SOBEWFF Weekend Itinerary with an Exotic Car
Thursday: Arrival + Burger Bash
- 2:00 PM -- Car delivered to your hotel. If you are staying at the Loews, Faena, Setai, or Fontainebleau, we deliver directly to the valet desk. Quick walkthrough with our team.
- 3:30 PM -- Cruise down Collins Avenue, top down. Start at the Fontainebleau, drive south through the art deco district, all the way to South Pointe Park. The stretch between 20th and 5th Street is peak South Beach. Take it slow.
- 5:30 PM -- Early dinner before the Burger Bash. Cecconi's at Soho Beach House or Upland at the Miami Beach EDITION are both close to the Convention Center.
- 8:00 PM -- Burger Bash at the Convention Center. Park in the 17th Street garage. This is a walking event -- 30+ burger stations, drinks, live music, 2,500 people. You will be here until 11 PM.
- 11:30 PM -- Post-Bash drinks. Drive to The Broken Shaker at the Freehand or Sweet Liberty on Collins. Both are 5 minutes from the Convention Center.
Friday: Tastings + Evening Dinner Event
- 10:00 AM -- Brunch at The Surf Club Restaurant (Surfside, 9011 Collins). A 15-minute drive north on Collins in the car. Worth it. The Thomas Keller restaurant is one of the best in South Florida.
- 1:00 PM -- SOBEWFF daytime events: Wine Spectator Best of the Best, cooking demos, or afternoon tastings. Convention Center or beach-side venues. Most are walkable from any South Beach hotel.
- 5:00 PM -- Return to hotel. Change for evening.
- 7:30 PM -- Drive to your dinner event. Prime 112 on Ocean Drive, Casa Tua on James Avenue, or one of the SOBEWFF ticketed dinners at a private venue. Valet the car. This is the moment the Dawn or the Bentley earns its rental fee.
- 10:30 PM -- After-dinner. Basement at the Miami Beach EDITION is the SOBEWFF crowd's late-night spot -- bowl, skate, drink, no bottle service pressure.
Saturday: Grand Tasting Village + Yacht
- 10:00 AM -- Grand Tasting Village opens on the beach behind the Convention Center. This is the main event. Walk the tasting tents, meet chefs, drink good wine in the sun.
- 2:00 PM -- Drive to Bayside Marina (about 20 minutes from South Beach via MacArthur Causeway). Board a yacht charter for a 4-hour afternoon on Biscayne Bay. The Sea Ray Express 45 at $1,495 (all-inclusive, up to 12 guests) is the best post-SOBEWFF move. Biscayne Bay, Star Island views, sandbar stop.
- 6:00 PM -- Back at marina, pick up car. Drive back to South Beach for evening events.
- 8:30 PM -- Saturday night SOBEWFF dinner or the Tribute Dinner at the Loews. Valet the car, enjoy. Saturday night is peak SOBEWFF.
Sunday: Brunch + Departure
- 10:00 AM -- Final morning with the car. Drive to Bal Harbour Shops for a walk, then brunch at Carpaccio or Makoto.
- 1:00 PM -- Last cruise down Ocean Drive. Snap photos at Lummus Park with the car.
- 3:00 PM -- Car pickup from your hotel, or we can pick it up from MIA if you are heading straight to the airport.
Where to Stay for SOBEWFF
The right hotel matters because we deliver the car to your front door. These four are the SOBEWFF standards, all within 10 minutes of the Convention Center:
- The Setai (2001 Collins Ave) -- Top-tier luxury. Walking distance to everything. Valet handles exotics daily.
- Faena Hotel (3201 Collins Ave) -- The art and design crowd stays here. 10 minutes north. The drive south on Collins to the Convention Center is scenic.
- Fontainebleau (4441 Collins Ave) -- Classic Miami Beach. SOBEWFF after-parties happen here. Massive valet operation that handles everything.
- Loews Miami Beach (1601 Collins Ave) -- Directly across from the Convention Center. Some SOBEWFF events are hosted here. The most convenient option.
We deliver to all four. On 3+ day rentals, delivery to any Miami Beach hotel is free.
Frequently Asked Questions
When is SOBEWFF 2026?
SOBEWFF is held annually in late February. The 2026 dates have not been officially announced yet, but based on past years expect a Thursday-through-Sunday run in the last week of February. The main hub is the Miami Beach Convention Center, with events across South Beach, Mid-Beach, and Surfside.
How much does it cost to rent an exotic car for SOBEWFF weekend?
A 3-day rental for SOBEWFF ranges from $1,900 (Porsche 911 Carrera S) to $3,800 (Ferrari F8 Spider). The Bentley Continental GT at $2,400 for 3 days is the sweet spot -- premium enough for any SOBEWFF event, comfortable for the full weekend, and delivery is free on 3+ day bookings. See the full fleet and pricing.
What is the best car for SOBEWFF?
The Rolls-Royce Dawn for dinner-focused itineraries. The Lamborghini Huracan EVO Spyder for daytime cruising. The Bentley Continental GT for best overall value. All three are open-top or coupe options that match the SOBEWFF atmosphere.
Can I combine a SOBEWFF car rental with a yacht charter?
Yes. Saturday afternoon between the Grand Tasting Village and the evening dinner is the perfect yacht window. Our Sea Ray Express 45 runs $1,495 all-inclusive for 4 hours (up to 12 guests). We coordinate the car to be at the marina when you return. Call (786) 949-7058 to book both.
How far in advance should I book for SOBEWFF?
4 to 6 weeks minimum. SOBEWFF falls in late February, peak season for Miami tourism. Convertibles book out first -- the Dawn and Huracan Spyder are usually gone 3 weeks before the festival. The earlier you lock in, the better your car selection. Check the bachelor party guide for more tips on booking during peak season.
SOBEWFF is one of the few Miami events where the car matches the crowd perfectly. No one is going to think you are showing off. The food and wine crowd gets it -- they appreciate quality, craftsmanship, and experience. That is exactly what an exotic car is. Call (786) 949-7058 or send us your SOBEWFF dates and we will match you with the right car.